"They have less brand loyalty," said Lori Singer, a vice president for global marketing for Coty, referring to 20-somethings. "They don’t want to feel that they are being marketed to or spoken at. They are much more empowered, but they are unshockable. They have seen everything from 9/11 to Paris Hilton and Britney Spears without underwear. They see everything instantaneously that goes on in the world."
