Uma jornalista da Wired recorreu a um serviço que permite a compra de votos no digg para promover um blog falso ("intended to be as random and boring as possible") na listagem dos itens mais populares do agregador social.

Two hours went by, and I got another digg. Then, suddenly, diggs began to accumulate like bugs on a windshield -- smack, smack, a couple every 10 minutes. After four and a half hours, I had 19 diggs. My web logs showed I had no new hits on my site through Digg, however, offering evidence that the diggs had come from people who hadn't bothered to investigate my blog.
- I Bought Votes on Digg